Privacy policy.

Introduction

Optimised Care Limited ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.

Optimised Care Limited is based at The Bromsgrove Hospital, Stoney Lane, Bromsgrove, B60 1LY. If you have any questions about this policy, please contact us at enquiries@optimisedcare.com or call 0121 822 0122.

Information We Collect

We may collect and process the following categories of personal information:

• Personal identifiers — full name, phone number, email address, and mailing address.
• Contact preferences — your preferred method of communication and marketing opt-in choices.
• Health and medical data — medical records, health information, and any clinical data necessary to deliver our healthcare services.

How We Use Your Information

We use the personal information we collect for the following purposes:

• To deliver and manage our healthcare services, including booking appointments and coordinating care.
• To respond to your enquiries, requests, and feedback.
• To send administrative communications such as appointment confirmations, reminders, and service updates.

Legal Basis for Processing

We process your personal data on the following legal grounds:

• Consent — where you have given us clear consent to process your personal data for a specific purpose.
• Contractual performance — where processing is necessary to fulfil a contract we have with you, or to take steps at your request before entering into a contract.
• Legal obligations — where processing is necessary to comply with a legal or regulatory obligation.
• Vital interests — where processing is necessary to protect someone's life or in a medical emergency.

Sharing Your Information

We do not sell your personal data. We may share your information with the following third parties:

• Trusted vendors and service providers who assist us in operating our website and delivering our services, under strict contractual obligations to protect your data.
• Regulatory or legal authorities where required by law or to protect our legal rights.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytics data. This includes the use of Google Analytics to help us understand how visitors interact with our site.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.

Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, regulatory, accounting, or reporting requirements. When your data is no longer required, we will securely delete or anonymise it.

Your Rights

If you are located in the EEA, United Kingdom, or Switzerland, you have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you.
• Right to rectification — request correction of any inaccurate or incomplete data.
• Right to erasure — request deletion of your personal data where there is no compelling reason for its continued processing.
• Right to data portability — request a copy of your data in a structured, commonly used, machine-readable format.
• Right to withdraw consent — withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details provided below.

Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a person under 18, please contact us immediately and we will take steps to delete that information.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us: